Has Valentine's Day commodified love?
Businesses use love to sell flowers, chocolates, romantic dinners and more. Advertising often promotes the idea that buying these items is a necessary means of expressing love and affection, which leads to pressure on individuals to engage in consumerist behavior. It commodifies intimacy and undermines the authenticity of romantic relationships. Genuine expressions of love can be overshadowed by expensive gifts or grand gestures, leading to a shallow understanding of love and romance.
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